Enhanced Entity Page model
A page model designed to give AI systems a readable memory layer about an entity: structured facts, evidence and context in one place rather than prose a model must infer from. Attributed to WordLift and Andrea Volpini, 2026.
What it actually means
An ordinary about page is written for a human to read and a machine to guess at. An enhanced entity page inverts that: the facts are expressed explicitly and structurally, with their evidence attached, so a system does not have to infer anything.
The memory-layer framing is the useful bit. The page is not trying to rank; it is trying to be the thing a model consults when it needs to know what you are.
Structured facts with evidence
The distinguishing requirement is that claims carry their support. Not simply that the company was founded in 2007, but where that is registered and verifiable. Not simply that someone holds a title, but who conferred it and when.
That is more work than marking up a page with schema, and it is the difference between a machine being able to read your claim and having reason to repeat it.